01 / The brief
Every IT recruiter’s website looks like every other IT recruiter’s website.
eye-level consulting places IT freelancers and permanent specialists with German companies through contracting and interim work, direct and executive search, and sourcing consultancy.
The differentiator the firm claims is that its consultants come from the industry rather than from recruitment. Nothing in a stock-photo layout would have communicated that.
02 / Our approach
A drawn visual language instead of a photographed one.
The site is built on custom illustration and flowing wave sections rather than office photography, which gives the firm a recognisable identity in a category where everyone looks interchangeable.
The three services are described in terms of the client’s problem (a project that must not stop, a key position that must be filled properly) and the insights section carries real placement stories.
Phase 01
Positioning
Industry expertise identified as the argument, not the service list.
Phase 02
Design
Custom illustration system and wave sections in the brand teal.
Phase 03
Build
CMS, insights archive and contact routing.
Phase 04
SEO and launch
On-page SEO across service pages.
03 / The outcome
A recruiter that does not look like a recruiter.
A custom illustrated identity, three problem-framed services, an insights archive of real placements and a direct contact route.
