What a professional services firm’s site must prove
You are not selling a thing, you are selling judgement. The five things a prospect is checking for, and why the biggest improvement is usually deleting.
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Industry
What a website has to do in a particular trade.
Websites for contractors: what actually wins the enquiry
They are looking at three of you at once. Real photographs, named areas, proof you are safe to let in, and the mobile detail that loses more jobs than design ever does.
What a clinic website has to do that most don’t
Most people arriving are anxious, not browsing. The five answers that must be findable in ten seconds, and the four habits that cost clinics appointments.