01 / The brief
Every data consultancy says the same four words.
DataQueryLab delivers data science and engineering work with a genuine specialism in geospatial analytics and BigQuery optimization.
The category is crowded with firms promising actionable insight. Naming the two things this team is actually unusual at was worth more than any amount of positioning language.
02 / Our approach
Specialism in the subtitle, case studies immediately underneath.
The specialisms are stated in the hero itself, so a reader searching for BigQuery help knows within a second that they are in the right place.
Case studies sit high on the page with the technical detail intact, and the technical blog gives the firm a way to demonstrate depth to the engineers who evaluate it.
Phase 01
Positioning
Two specialisms chosen as the lead rather than the full service list.
Phase 02
Design
Restrained technical layout.
Phase 03
Build
CMS, case studies, blog and consultation booking.
Phase 04
SEO and launch
On-page SEO across specialism and article pages.
03 / The outcome
A consultancy that is findable for what it is actually good at.
Named specialisms in the hero, technical case studies, an article archive and a consultation route.
