01 / The brief
Security marketing defaults to fear, and buyers have stopped listening.
Cyber Sense is a London consultancy offering penetration testing, vulnerability scanning, phishing simulation, security audits and Microsoft 365 hardening, as a Cyber Essentials Plus certification body and an NCSC Assured Service Provider.
Its actual advantage is accreditation, not alarm. The site had to lead with what can be verified.
02 / Our approach
Certifications above the fold, and services described plainly.
The accreditation marks sit directly beneath the hero rather than in the footer, because for this buyer they are the single most persuasive element on the page.
Each service is written in one short factual paragraph (what is done, and what the client receives) with no threat modelling theatre and no invented statistics.
Phase 01
Positioning
Accreditation identified as the lead argument.
Phase 02
Design
Sharp corporate treatment in the brand’s red and navy.
Phase 03
Build
CMS, blog and contact routing.
Phase 04
SEO and launch
On-page SEO across service pages.
03 / The outcome
A security firm that proves rather than warns.
Certifications leading the page, plainly described services, a client section, an insights blog and a direct contact route.
