01 / The brief
The product builds a website in sixty seconds. The site selling it had two weeks.
Website Builder AI generates a working site from a prompt. That is an easy thing to claim and a hard thing to believe, and the marketing site had to close the distance between the two for someone who had never heard of the company.
The brief was narrow and the deadline was the real constraint: explain the tool, show it actually running, and leave behind something the team could keep adding to without calling a developer.
02 / Our approach
Lead with the thing working, not the claim about it.
The page opens on the product doing its job rather than on a headline about it. Feature explanations sit underneath, for the visitor who is already interested enough to read on. With a proposition this easy to dismiss, the order matters more than the wording.
Animation earns its place only where it demonstrates something (a build running, a layout assembling) and appears nowhere that it merely decorates. Everything else went into the parts a growing company actually touches: an editable CMS, a blog, forms, and on-page SEO set up properly the first time rather than retrofitted later.
Days 1—2
Structure before surface
Sitemap and message order agreed first, so the two weeks were never spent rearranging pages.
Days 3—7
Design and build in one pass
No separate design phase. Pages were built as they were designed, against real content rather than placeholder text.
Days 8—11
The parts they would use
CMS, blog, contact form and social embeds: everything the team touches after launch.
Days 12—14
SEO, testing, handover
On-page SEO, a pass across phone and desktop, and a walkthrough of the CMS before we left.
03 / The outcome
Live in two weeks, and theirs to run.
The site shipped on schedule with the full feature set, responsive from phone to desktop, and handed over on WordPress so the team can publish and edit without coming back to us. No retainer, no dependency.
Excellent work! Very fast turnaround!
Website Builder AI
