01 / The brief
Specialist hair care is chosen on expertise, not on price lists.
House of Ohema is a Dutch salon built entirely around afro and curly hair: protective styling, scalp treatments and long-term hair health rather than a general cutting service.
Clients arriving at a specialist salon want to see that their own hair type is understood before they book. A generic salon layout would have buried exactly the thing that makes this business worth choosing.
02 / Our approach
Expertise first, then the appointment.
The homepage opens on the specialism and the philosophy behind it, with treatment groups presented as named services rather than a price table, so the reader understands what is being offered before deciding.
A free hair-care checklist sits near the foot of the page as a lead capture for visitors who are not ready to book, and the blog gives the salon somewhere to publish the advice that brings that audience back.
Phase 01
Structure
Specialism, treatments and philosophy mapped to a single scroll.
Phase 02
Design
Warm editorial layout with the salon’s own photography carrying the proof.
Phase 03
Build
Editable CMS, booking route and blog wired up.
Phase 04
SEO and launch
On-page SEO, responsive pass and handover.
03 / The outcome
A salon that reads as a specialist from the first screen.
Treatments, philosophy, reviews and a booking route on one page, with a blog and a downloadable checklist giving the salon two ways to keep talking to people who are not ready to book yet.
