01 / The brief
A personal practice sells the practitioner, not the treatment list.
Skin Care by Kathy Ruiz is a facial and body aesthetics practice run by a cosmetologist and micropigmentation specialist with international training, serving a Spanish-speaking clientele.
Clients in this category choose a person. The design had to give her biography, her training and her results more weight than the procedures themselves.
02 / Our approach
Her story and her work, side by side.
The about section is given a full-width treatment early in the page, with her training and certifications written out, because that record is the reason a client picks this practice over a clinic.
A completed-work gallery and client reviews follow immediately, and a first-visit discount closes the page for visitors who have read everything and still need a reason to act today.
Phase 01
Structure
Practitioner, treatments, results and offer sequenced.
Phase 02
Design
Warm gold and charcoal palette with treatment photography.
Phase 03
Prototype
Booking path and treatment pages laid out for build.
03 / The outcome
A practice built around the person delivering it.
A full practitioner biography, treatment groups, a results gallery, client reviews and a first-visit offer, all in Spanish and all leading to one booking action.
