01 / The brief
A salon and an academy attract two different visitors.
Waxing Novia is an Amsterdam salon offering waxing, lash and brow treatments and powder brows exclusively to women, and also runs a training academy for beauty professionals.
A client booking a treatment and a professional considering training want opposite things from the same homepage, and the salon is also permanently recruiting.
02 / Our approach
One salon narrative, with two side doors.
The main scroll belongs to the client: treatments, the promise of discretion and comfort, reviews and an appointment button that follows the page down.
The academy and the vacancy each get a dedicated block rather than a menu item, so a professional reading for a different reason finds their path without the client journey being interrupted.
Phase 01
Audience split
Client, trainee and applicant paths mapped onto one page.
Phase 02
Design
Soft rose palette matched to the salon’s interior.
Phase 03
Build
CMS, booking, recruitment block and WhatsApp contact.
Phase 04
SEO and launch
On-page SEO and responsive pass.
03 / The outcome
One site running a salon, an academy and a recruitment pipeline.
Treatments with booking throughout, an academy entry point, a live vacancy block, published reviews and WhatsApp contact.
