Featured
What AI can and cannot do in a web project in 2026
Four things it does genuinely well, four it is still bad at, and why the project has not got shorter even though the build has.
Journal
Blog
Notes on the work: what we build, how it is put together, and what we would do differently.
WooCommerce or Shopify? An honest comparison from someone who builds both
Shopify sells you a shop. WooCommerce lets you build one. Neither is better: they fail in different directions, and which one suits you follows from that.
Why your WordPress site is slow, and the four fixes that matter
Images, plugins, hosting and caching, in that order. How to find which one is costing you, and the two popular fixes that are mostly a waste of time.
Page builder or custom theme? What each one costs you after launch
Both build a website. They leave you in very different places six months later. An honest account of what each one trades away, from a studio that uses both.
What a small business website should actually cost
Nobody will give you one number, and they are right not to. Here is what actually moves the price, the four kinds of project, and how to compare two quotes that look nothing alike.
Website redesign or rebuild? How to tell which one you need
One question decides it: can people do the thing they came to do? If yes, you need a redesign. If no, new paint will waste your money twice.
Why your business still needs a marketing website in 2026
Social platforms rent you an audience and AI assistants answer from websites. If you have no site to read, you are not absent from the ranking. You are absent from the sentence.