What a professional services firm’s site must prove
You are not selling a thing, you are selling judgement. The five things a prospect is checking for, and why the biggest improvement is usually deleting.
Author
Ashiqur Rahman
Founder of Softliro, formerly Ashiqurtech. Six years building websites, apps and AI solutions for businesses. Writes here about industry insights and the latest tech updates.
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Most people arriving are anxious, not browsing. The five answers that must be findable in ten seconds, and the four habits that cost clinics appointments.
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A handover is where a design either survives or gets approximated. The six things it must define, and one question that tests whether yours is any good.
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Every mockup is drawn with perfect data. Real sites have none of that. Empty, loading, error, too-much and different-person, and why drawing them is cheapest now.
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It is rarely the design. Five things to check before you spend anything on a redesign, starting with whether the traffic was ever going to enquire.