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Native, cross-platform or web app: choosing without regret
What you are actually choosing between, which one suits most businesses, and the four regrets people report afterwards.
Journal
Blog
Notes on the work: what we build, how it is put together, and what we would do differently.
What an MVP should and shouldn’t include
An MVP answers one question, not several. What to include, what always creeps in, the three things people wrongly cut, and why most fail before launch.
Do you need an app, or just a better mobile site?
Three questions. Two noes and you do not need an app. What an app really costs after the build, and the sequence that avoids paying for one nobody installs.
How to make your site quotable by ChatGPT and Gemini
Being recommended is worth more than being clicked. Five things that make a page usable by an assistant, and the shortcuts that do not work.
Will AI replace web designers? A builder’s answer
No, but it has already changed what the job is. What got easier, what did not, and how to judge design work now that competent-looking output is free.
Five business tasks worth automating first
Frequency times annoyance, divided by risk. The five that pay for themselves quickly, the three to leave alone, and why automating a bad process just makes it faster.
AI chatbots for small business: when they help and when they annoy customers
A bot is worth it when it answers faster than your page would. Most small business chatbots fail that test on day one. Here is the version that does not.