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Industry / Legal

Choosing a lawyer is choosing who to believe

Criminal defence, commercial disputes, cross-border work. Nobody shops for a lawyer casually, and nothing on the page matters more than whether the person reading it believes you can handle their situation. That belief is built in the first ten seconds: what you have done before, who they would be speaking to, and what happens after they get in touch.

01 / Before they call

What a client checks before picking up the phone.

1

Have you handled this exact thing?

Not "litigation". Their situation in their own words: a supplier who has stopped paying, a charge that threatens a licence, a contract signed in another country.

2

What does it cost to start?

Not the whole matter, which nobody can price up front. The first meeting: what it costs, how long it lasts, and what you need from them to begin.

3

Who would I be speaking to?

A name, a face and a direct route. A shared inbox and a contact form read as a queue, and a worried client does not join a queue.

02 / What we build

What a law firm needs beyond a website.

The one fact that decides it, first

A prosecutorial record, a jurisdiction, a named specialism. Bury it under a discipline list and the call never comes.

Practice areas the client recognises

People search by their own situation, not by area of law. The structure should do that translation for them.

Fees and process, said plainly

What the first meeting costs, what happens after it, and what you need from them to start.

Writing that answers the frightened question

Plain-language pages on the things clients are too embarrassed to ask out loud.

Intake that keeps the detail

A form that asks for what you need to assess a matter, with the documents attached, routed to the person who should see it first.

Two languages, one structure

Where you act across borders, the second language is built into the same structure rather than bolted on as a separate site to maintain.

03 / Honestly

Where we help, and where we do not.

Where we help

Firms whose site lists eight practice areas and says nothing a client would repeat to a friend. Usually the fix is a narrower site with a much stronger first paragraph.

06 / Questions

What practices ask us first.

How long does a practice site take?
Most run two to four weeks from kickoff to launch. What moves that is the number of practice areas that need their own page, and how quickly the copy is approved on your side.
Who writes the content?
We structure it and draft the plain-language pages. Anything that states a legal position is yours to review and approve before it goes live.
Can our own team edit it afterwards?
Yes. Every page type is built to be changed by someone who does not write code, and you get a recorded walkthrough of how to do it.
Where do enquiries and documents go?
To the address you choose, from a site in your own hosting account. We do not hold your client data, and access stays with you after handover.
Do you handle a second language?
Yes. The structure is built once and mirrored, so the second language stays part of the same site rather than becoming a second one to maintain.
Taking projects for Q4

Running a practice?

A 45-minute call with the person who would lead the build. You leave with a scope sketch either way.