01 / The brief
Nobody browses a medical supply shop for pleasure.
MyMedicStop sells safety masks, face shields, pulse oximeters, thermometers and blood pressure monitors direct to consumers.
Purchases here are driven by need and price. The site had to put both in front of the visitor without a hunt through a navigation menu.
02 / Our approach
Category tiles, live pricing, and the offer visible on arrival.
The homepage leads with the active offer and then drops straight into category tiles, so a visitor is one tap from the product group they came for.
Prices, discounts and payment methods are shown up front rather than at checkout, because in a commodity category price is the deciding factor and hiding it costs the sale.
Phase 01
Catalogue
Categories and product data structured.
Phase 02
Design
Clean clinical layout with pricing visible throughout.
Phase 03
Build
Storefront, wishlist and checkout.
Phase 04
SEO and launch
On-page SEO, blog and newsletter.
03 / The outcome
A supply shop that gets out of its own way.
Category-first navigation, visible pricing and payment options, a wishlist, and a news section for the health content that brings organic traffic in.
