01 / The brief
Corporate coaching is bought by HR, and HR checks references.
Kathrin Swoboda works with German companies on conflict clarification, team development, leadership circles, moderation and business coaching.
The buyer is usually an HR or leadership function that has to justify the choice internally. Warmth alone does not survive that conversation: verifiable references do.
02 / Our approach
Client logos above the fold, certifications below the services.
The corporate client logos sit immediately beneath the hero, because they answer the internal question (has this person worked at our scale) before the services are read.
Six clearly numbered service areas follow, then the professional institute certifications, then named references with their roles, so the page builds evidence continuously rather than front-loading it.
Phase 01
Credibility audit
Logos, certifications and references sequenced as a single argument.
Phase 02
Design
Restrained layout in the brand’s orange and charcoal.
Phase 03
Build
CMS, booking calendar and contact form.
Phase 04
SEO and launch
On-page SEO and responsive pass.
03 / The outcome
A coach who survives the internal approval conversation.
Corporate client logos, six numbered service areas, professional certifications, named references and a free first-conversation booking calendar.
