01 / The brief
Three coaching offers usually read as an unfocused practice.
Courage Space Coaching works with business leaders, entrepreneurs and athletes across business coaching, leadership coaching and sports mindset and performance, led by a certified professional coach.
On paper those are three markets. Presented as a menu they look like a coach who will take any work, which is the opposite of the intended impression.
02 / Our approach
Let the founder’s own story hold the three together.
The about section comes before the services and tells the founder’s actual path (two decades of reinvention, single parenthood, biotech, mountain guiding), which is what makes coaching all three groups coherent rather than scattered.
The three services then read as applications of one approach, and a set of intake questionnaires lets a prospect self-select before the first conversation.
Phase 01
Narrative
Founder story positioned as the thread connecting three offers.
Phase 02
Design
Coastal blue palette with the founder present throughout.
Phase 03
Prototype
Service, article and intake templates laid out for build.
03 / The outcome
Three offers that read as one practice.
A founder-led narrative, three coaching services, client stories, an article archive, intake questionnaires and a newsletter.
