01 / The brief
Drone companies sell aircraft. Buyers are purchasing an inspection.
Deja Ltd provides drone surveying, inspection and thermal imaging to commercial clients, government organisations and housing associations across the Midlands and beyond.
A site organised by drone model would have spoken to hobbyists. The buyers here are asset managers with a roof, a mast or a site to assess.
02 / Our approach
Three sectors, each with its own case for using a drone at all.
Renewables, telecommunications and building and construction each get their own entry, describing what is inspected and what the client receives rather than what is flown.
Safety and cost are addressed directly (inspections that would otherwise require access equipment or rope teams) and the CAA and thermography certifications sit alongside the argument.
Phase 01
Sector map
Three sectors and their distinct inspection cases defined.
Phase 02
Design
Dark, technical treatment with the aircraft and thermal imagery leading.
Phase 03
Build
CMS, blog and same-day quote routing.
Phase 04
SEO and launch
On-page SEO across sector pages.
03 / The outcome
A drone firm that talks about assets, not aircraft.
Three sector paths, certification evidence, a same-day quote route and a technical blog on thermal inspection.
