01 / The brief
A film company’s website competes with the films on it.
Blackfish Films produces film work, and their site has an obvious problem: anything written on it is less persuasive than thirty seconds of what they have made.
The build had to accept that and organise around it: get the visitor to the work quickly, then support it with the behind-the-scenes material that turns a viewer into an enquiry.
02 / Our approach
Put the films first and design the page to disappear behind them.
Media galleries and the film portfolio were made the site’s structure, with a cinematic treatment that gives the work the full width of the screen rather than boxing it into a template.
Behind-the-scenes content and testimonials sit after the work, for the visitor who is already interested, which is the only visitor who reads them anyway.
Week 1
Portfolio model
Film entries and media galleries structured as the primary content.
Week 1—2
Design
Cinematic layouts with sliders and motion built around the work.
Week 2—3
Media and blog
Behind-the-scenes content, testimonials and blog wired in.
Week 4
SEO and launch
On-page SEO, responsive pass, CMS walkthrough.
03 / The outcome
A site that gets out of the way of the films.
Thirteen deliverables across four weeks, with the film portfolio, media galleries, blog and on-page SEO live, and new work published by the company itself.
Awesome design! It’s cinematic, engaging, and showcases our work perfectly.
Blackfish Films
