01 / The brief
Selling CBD online is as much a compliance problem as a retail one.
Mary Jane’s Bakery Co sells CBD, Delta-8, THCA, mushroom, kratom and kava products across a wide catalogue with restrictions that vary by state.
A shop in this category has to carry its disclaimers and shipping restrictions plainly, and still look like somewhere a person would want to buy from.
02 / Our approach
Bright, categorised retail with the legal copy given a proper place.
Products are split into clear categories so a customer never has to guess which section a product belongs to, and promotions run in the same slots rather than interrupting the grid.
Disclaimers and the state shipping list live in a fixed footer block, visible, complete and never in the way of the shopping flow.
Phase 01
Catalogue
Product categories and restriction rules mapped.
Phase 02
Design
Bright retail layout with a permanent home for compliance copy.
Phase 03
Build
Storefront, categories and shipping rules.
Phase 04
SEO and launch
On-page SEO, FAQ and blog.
03 / The outcome
A compliant storefront that still sells.
A categorised catalogue, worldwide shipping rules, an FAQ answering the questions this category always attracts, and a blog the owner maintains.
