01 / The brief
A natural-remedy brand competing with a shelf full of unverifiable claims.
Nutra Health researches vegan nutraceutical formulas and sells them direct. It is a category crowded with vague promises, which makes an honest brand’s job harder rather than easier.
The site had to explain what the formulas are and where they come from, then get out of the way and sell them, without adopting the breathless language everyone else in the category uses.
02 / Our approach
Say what is in it, then sell it.
Product pages lead with composition and sourcing rather than benefit claims. That is a slower sell on the first visit and a much better one on the second, which is where this category’s revenue actually is.
The storefront itself is conventional on purpose: clear catalogue, obvious pricing, payment configured and tested during the build so nothing about buying is a surprise.
Week 1
Product structure
Catalogue and page templates mapped around formula information.
Week 1—2
Design and build
Layouts built against real product data.
Week 2—3
Commerce
Payment methods and checkout configured and tested.
Week 4
Launch
Responsive pass, contact and map, CMS walkthrough.
03 / The outcome
A brand that reads as trustworthy in a category that mostly does not.
Delivered over four weeks with the full storefront live, payment configured, and a catalogue the team extends as new formulas launch.
I had an amazing experience working with ASHIQURTECH Agency. Their team was incredibly professional and attentive to my needs. They created a beautiful and functional website that perfectly captured my brand’s identity.
Nutra Health
