01 / The brief
The person choosing senior care is rarely the person receiving it.
Within Reach Senior Services supports older adults, but the research is almost always done by an adult child, often at night, often under stress, often for the first time.
That changes what the site is for. It has to explain unfamiliar categories of care, show who would actually be doing the work, and be reachable without a phone call at nine in the morning.
02 / Our approach
Warmth is a structural decision, not a colour palette.
Caregiver profiles were given real prominence rather than being hidden in an about page. When you are handing over responsibility for a parent, the question is who, and the site answers it early.
Family resources and service explanations were written for someone with no prior knowledge of the sector, and the contact route was built to be usable at the hour people actually do this research.
Week 1
Family-first structure
Services and resources organised around the researching relative.
Week 1—2
Design
Warm, accessible layouts with generous type and spacing.
Week 2—3
Caregivers and resources
Profiles, service detail and family resources built out.
Week 4
SEO and launch
On-page SEO, accessible contact route, responsive pass, handover.
03 / The outcome
A provider a family can assess at midnight.
Eleven deliverables across four weeks, with caregiver profiles, family resources and on-page SEO live, and everything editable by the provider.
Ashiqurtech was very easy to work with and delivered an exceptional finished product. I will work with them again in the future and would give 50 stars if possible.
Within Reach Senior Services
