01 / The brief
A design-build firm has to prove three capabilities at once.
TruEdge Design and Build covers new construction, renovations, and interior design and consulting, three offers that a homeowner usually shops for separately.
The risk was a site that read as three businesses. It needed to present one team that can take a project from layout to finish, and prove it with work.
02 / Our approach
One promise, three services, and a gallery doing the arguing.
The three services are presented as stages of the same relationship rather than as a menu, so the reader understands that the firm designs and then builds what it designed.
Recent projects sit immediately under the services with interiors and exteriors side by side, which is the fastest way to show that the finish quality holds across all three offers.
Phase 01
Positioning
Three services framed as one design-build capability.
Phase 02
Design
Photography-led layout with the project grid carrying the proof.
Phase 03
Build
Editable CMS so projects can be added as they complete.
Phase 04
SEO and launch
On-page SEO, responsive pass and handover.
03 / The outcome
A contractor that looks like one team, not three services.
Services, a maintained project gallery, client feedback and a quote request in one scroll, with the gallery editable in-house as jobs finish.
