01 / The brief
A single-product launch has one job and no room to waste.
The Diaper Butler is a wall-mounted diaper and wipe dispenser designed for one-handed operation during a nappy change.
Nobody is searching for this product because nobody knows it exists. The site had to explain the problem, demonstrate the solution and take a pre-order in a single scroll.
02 / Our approach
Show it working before describing it.
A short demonstration video sits beside the headline, because the one-handed operation is obvious in six seconds of footage and takes a paragraph to explain badly.
Bundle pricing (one, two or three units) is presented as a single graphic with the pre-order action attached, so the decision and the purchase happen in the same place.
Phase 01
Launch structure
Problem, demonstration, pricing and pre-order sequenced.
Phase 02
Design
Soft, parent-facing palette with the product as hero.
Phase 03
Build
Storefront, bundle pricing and pre-order flow.
Phase 04
SEO and launch
On-page SEO and campaign support.
03 / The outcome
A product nobody was searching for, explained in one scroll.
A demonstration video, bundle pricing, pre-order checkout, customer feedback and a support route, all on a single page.
