01 / The brief
Roofing is bought on trust, urgently, usually after something has gone wrong.
Masterful Roofing does roofing and siding, work that is commissioned either on a schedule or in a hurry after damage, and in both cases from a contractor the customer has to believe will turn up.
The site’s job is narrow: establish that this company does good work, and make requesting a quote frictionless.
02 / Our approach
Galleries and testimonials up front, quote request never more than a tap away.
Completed project galleries and customer testimonials were placed early and repeatedly, because in trades work the evidence is the argument and one pass of it is not enough.
Service request routes were built into every page rather than confined to a contact page: a homeowner deciding on a phone should never have to navigate to act.
Week 1
Evidence structure
Project galleries and testimonials mapped through the whole site.
Week 1—2
Design and build
Clean layouts with service request routes on every page.
Week 2
Local presence
Map, social and location signals configured.
Week 3
SEO and launch
On-page SEO, responsive pass, CMS handover.
03 / The outcome
A contractor that looks reliable before the first call.
Nine deliverables in under three weeks, with project galleries, testimonials and on-page SEO live and the gallery editable as jobs complete.
The website effectively showcases our expertise, providing a professional and user-friendly experience that highlights our commitment to quality roofing services.
Masterful Roofing
