01 / The brief
A subscription renewal should take one screen.
Zina TV sells and renews streaming subscriptions for live TV, sports, films and series across smart TVs, Android devices, streaming boxes, phones and tablets.
Almost all traffic is either a renewal or a first purchase from a referral. Anything on the page that is not buying, explaining the product or getting help is in the way.
02 / Our approach
Buy at the top, support at the bottom, nothing in between.
The purchase action appears in the first screen and again after the feature list, with the device compatibility written into the hero copy so the one disqualifying question is answered immediately.
Support is given equal weight to sales, with WhatsApp as the primary channel, because in this category setup help is the difference between a renewal and a refund.
Phase 01
Structure
Purchase, features and support reduced to three blocks.
Phase 02
Design
Dark gradient treatment with device photography.
Phase 03
Build
Purchase flow, WhatsApp support and app download routing.
Phase 04
SEO and launch
On-page SEO and responsive pass.
03 / The outcome
A subscription page with nothing to get lost in.
A purchase action on the first screen, device compatibility answered up front, a feature list, WhatsApp support and an app download route.
