01 / The brief
Footwear is bought on detail, and most shops show it badly.
One Right sells boots in a market where the buyer wants to see stitching, leather and finish before committing, and where a thumbnail grid loses the sale.
The site needed to present a range properly, handle the cart and payment, and be manageable by a small team as stock changes through the season.
02 / Our approach
Big images, short checkout, everything else out of the way.
Product presentation got the space: sliders and detail views built around the photography rather than around a template’s assumptions about how many products fit on a row.
The cart and checkout were kept to the shortest working path. Seasonal stock means constant catalogue changes, so product upload was made simple enough to be routine.
Week 1
Catalogue
Product templates and range structure mapped.
Week 2
Design
Layouts built around the product photography.
Week 3
Cart and payment
Shopping cart and payment methods configured and tested.
Week 4
SEO and launch
On-page SEO, responsive pass, product-upload walkthrough.
03 / The outcome
A shop the team restocks themselves.
Delivered in thirty days with cart, payment and on-page SEO live, and a product upload process the retailer runs each season without help.
Great design! It’s sleek, easy to use, and showcases our boots perfectly.
One Right
