01 / The brief
In a public health system, the private clinic’s offer is time.
HR Clinic is a private one-day surgery and orthopaedic clinic in Moravia, led by a professor of orthopaedics, with a second consulting location in Vienna.
Patients arrive having already been told to wait. Everything else the clinic offers is secondary to answering how quickly they can be seen and treated.
02 / Our approach
Put the waiting time in the headline and the pathway underneath.
The promise of returning to life without waiting leads the page, with a specific first-consultation window stated plainly rather than implied.
The full pathway (consultation, diagnosis and treatment plan, surgery, rehabilitation) is laid out as four photographed steps, so a nervous patient can see the whole journey before booking any of it.
Phase 01
Pathway
The full patient journey mapped as the core page structure.
Phase 02
Design
Clinical teal and white with the clinic’s own photography.
Phase 03
Build
CMS, dual-location consultation booking and patient stories.
Phase 04
SEO and launch
On-page SEO and responsive pass.
03 / The outcome
A clinic that answers the only question that matters.
A waiting time promise in the hero, a four-step patient pathway, a body-region entry to orthopaedic care, patient stories on video and consultation booking for two locations.
