01 / The brief
Four products, one audience, and no obvious front door.
The Final Round is a career platform for people moving into and through technology roles, running a podcast with recruiters and hiring managers, courses, a blog, a newsletter and a job accelerator.
Four initiatives competing for the same homepage usually produce a menu. The site needed one entry point that made all four feel like parts of the same thing.
02 / Our approach
Prove the access first, then open the four doors.
The guest wall comes immediately after the hero (named recruiters with the companies they hire for) because the platform’s real asset is access to the people who make hiring decisions.
The four initiatives are then presented as one block of equal cards, so a visitor picks the format that suits them rather than being funnelled into whichever one the business is pushing.
Phase 01
Structure
Access established as the lead, four initiatives levelled beneath it.
Phase 02
Design
Bold red identity with a strong single accent.
Phase 03
Build
CMS, podcast, course and newsletter integration.
Phase 04
SEO and launch
On-page SEO across initiative pages.
03 / The outcome
A platform whose credibility arrives before its product list.
A named recruiter guest wall, four equally weighted initiatives, a job accelerator, a speaking section and a newsletter sign-up.
