01 / The brief
The first question in US therapy is whether it is covered.
Unique Journey Counseling is a New Jersey practice run by a licensed professional counsellor, offering individual, couples and family counselling.
Two things stop someone booking: not knowing whether their insurance is accepted, and not knowing whether the counsellor will understand them. Both had to be answered above the fold or close to it.
02 / Our approach
Insurance logos, then the counsellor in her own words.
The accepted insurer marks run as a single band directly under the hero, removing the cost question before it becomes a reason to close the tab.
The biography is written in the first person and includes her own family experience, because the reader is looking for recognition rather than for credentials, and the credentials follow rather than lead.
Phase 01
Objection map
Cost and fit identified as the two blockers and placed early.
Phase 02
Design
Teal and warm neutral palette with the counsellor present throughout.
Phase 03
Build
CMS, appointment booking, blog and FAQ.
Phase 04
SEO and launch
On-page SEO and responsive pass.
03 / The outcome
A practice that answers the money question first.
An insurance band under the hero, a first-person biography, three counselling services, client stories, a blog and an FAQ covering sessions, fees and confidentiality.
