01 / The brief
Aesthetics is a crowded category where anyone can look qualified.
Beauttitude is an independent aesthetic medical clinic in Greater Manchester, offering non-surgical face, skin and body treatments under a doctor with a medical degree and a Level 7 diploma in aesthetic medicine.
Most competitors in the category are salons. The single most valuable fact about this clinic is that it is medically led, and a standard beauty layout would have hidden it.
02 / Our approach
Doctor first, brands second, treatments third.
The founding doctor appears early with her qualifications written out in full, in the first person, because in a category built on trust a real biography outperforms a credentials badge.
The pharmaceutical brand marks sit directly under the hero as independent verification, and treatments are grouped into face, skin and body so a visitor can find their concern without reading a menu.
Phase 01
Positioning
Medical leadership established as the lead argument.
Phase 02
Design
Clinical navy and white treatment with the clinic’s own photography.
Phase 03
Build
CMS, treatment structure, booking enquiry and review embeds.
Phase 04
SEO and launch
On-page SEO across treatment pages.
03 / The outcome
A clinic that reads as medical from the first screen.
A named doctor with full qualifications, brand verification, three treatment groups, published reviews and a booking enquiry route.
