01 / The brief
Total maintenance is a promise that has to be shown, not stated.
Apple & Orange is a Dutch contractor covering demolition and strip-out, painting, rebuilding and plumbing for homes, offices and retail units.
The phrase that sells the business (one firm for the whole job) means nothing on its own. The site had to make the breadth visible in photographs rather than in a list.
02 / Our approach
Three trades up front, portfolio underneath, phone number throughout.
The core trades are shown as three photographed cards immediately under the hero, so the range registers before any copy is read.
A dedicated plumbing call-out block and an installation block break the page with direct contact prompts, because those two jobs are the urgent ones and the visitor arriving for them should not have to scroll.
Phase 01
Structure
Trades, portfolio and contact prompts mapped to one page.
Phase 02
Design
High-contrast layout with the work photography leading.
Phase 03
Build
Editable CMS and gallery.
Phase 04
SEO and launch
On-page SEO and responsive pass.
03 / The outcome
A contractor whose range is obvious in one scroll.
Trades, a maintained work gallery and repeated direct contact prompts, with the gallery editable as jobs complete.
