01 / The brief
Technical buyers do not browse. They arrive looking for one instrument.
Nautikaris supplies hydrographic systems, ROVs, GNSS and inertial navigation, data buoys, self-contained LED lanterns and telemetry to survey operators across Europe, and rents the same equipment for short jobs.
The audience is technical and specific. The site’s job is to let a survey engineer find the right unit, understand whether it suits the job, and then either buy, rent or ask.
02 / Our approach
A catalogue organised the way the equipment is actually specified.
Products are grouped by capability rather than by brand, with the specification detail visible early, because the first question a specialist asks is technical rather than commercial.
Rental is treated as a first-class route beside purchase, since a large share of demand is project-length rather than permanent, and support and service sit alongside both.
Phase 01
Catalogue structure
Product families, rental and service mapped against how buyers search.
Phase 02
Design
Technical layouts that keep specification detail readable.
Phase 03
Build
Storefront, rental enquiry and support routes.
Phase 04
SEO and launch
On-page SEO across product families.
03 / The outcome
A technical catalogue that answers the specialist’s question first.
Product families, rental and service in one navigable structure, with an editable catalogue and a news section the team maintains themselves.
