Shops where the catalogue is not the whole business
Six of our builds are shops, and none of them chose us for the storefront alone. They needed a site that also publishes, explains, books or serves trade customers, with selling as one part of it. Beyond the shop itself we build the mobile app repeat buyers use, the AI assistant that answers stock and delivery questions, and the automations that stop somebody retyping orders into accounting.
What a shopper decides in the first minute.
Can I tell what this actually is?
Photography, sizing, materials and the detail a buyer would ask in a shop. Thin product pages lose the sale and the search ranking together.
What does delivery cost and when does it arrive?
Priced and dated before checkout, not discovered at the last step. This is where most abandoned baskets are created.
Who do I chase if it goes wrong?
A name, a phone number and a returns policy written in plain language. Trust is the cheapest conversion work there is.
What a shop actually needs beyond a catalogue.
Content that does the selling
Guides, comparisons and detail pages. Most shops are found through them, not through the category page.
Products that are not standard
Bundles, made-to-order, trade pricing, odd units: the things a hosted platform fights you on.
Checkout you can change
Fields, steps and rules adjusted to how you actually sell.
Stock and orders that reach your systems
So nobody is retyping an order into something else.
A shop app for repeat buyers
Mobile app development for the customers who reorder: saved baskets, order history, restock notifications, built from the same product data as the store.
Assistants, automations and search
An AI chatbot answering stock, sizing and delivery questions, automations moving orders into accounting and fulfilment, and SEO that keeps the product pages findable.
Where we help, and where we do not.
Where we help
Shops that outgrew a template, or need the site to do a second job as well as sell.
Where we do not
A straightforward catalogue with no unusual requirements is better served renting a hosted store. We will tell you that.
Shops we have built.
Beauty Product e-Commerce Website Design For Nutra Health
A nutraceutical brand's storefront, where the science had to be readable before the product was buyable.
Perfumes Shop Website Design for My Genie Collection
An online perfume house where the catalogue had to look expensive and behave quickly.
Boots Shop Website Design for One Right
An Italian footwear retailer's storefront, built around product photography and a short path to checkout.
CBD eCommerce Website Design for Mary Jane’s Bakery Co
A CBD and hemp storefront where the compliance information is part of the design rather than a footnote.
What retailers ask us first.
Do you build on Shopify or WooCommerce?
Can you build a mobile app for the shop?
What can an AI assistant do for a shop?
Can orders reach our accounting and stock systems automatically?
Do you do SEO for product pages?
Selling online?
A 45-minute call with the person who would lead the build. You leave with a scope sketch either way.