01 / Why bother
Being recommended is worth more than being clicked
Direct traffic from AI tools is small, under one per cent of visits for most sites. The reason to care is what happens next: people read a recommendation, then search your name. Your analytics records branded search and the recommendation gets no credit while doing the work.
So the goal is not clicks from a chat window. It is being the thing that gets named.
02 / One
Answer the question in the first two sentences
Assistants quote passages that directly answer something. A page that opens with two paragraphs about your passion for excellence, then answers the question in the middle of the fourth, is much harder to pull from than one that answers immediately and explains afterwards.
Write the way a knowledgeable person talks: answer, then justify. It is better for humans too, which is usually how you can tell advice is sound.
03 / Two
Be specific enough to be worth quoting
“We offer affordable, high-quality service” is unquotable, because it says nothing that distinguishes you. “We work with clinics in Florida and most sites go live in two to three weeks” can be cited, because it contains facts.
Prices, timelines, coverage areas, what you do not do. Every concrete detail is a handle for something to grab.
04 / Three
Make the page readable by a machine
This is unglamorous and it matters. Real headings in order. Text as text, never baked into an image. Structured data describing what you are, where you operate and what you sell. A page that a crawler can parse into meaning gets used; a beautiful page built entirely of images does not exist as far as any assistant is concerned.
Check your own site by disabling images and reading what is left. If the answer is nothing, that is what a model sees.
05 / Four
Have pages for the questions, not only for your services
Your services page exists because you sell services. Nobody asks an assistant “what services does this company offer” before they have heard of you. They ask “how much does X cost” or “do I need Y or Z”.
Pages built around those questions are what get surfaced, and they are the same pages that earn search traffic, so this is not a separate exercise.
06 / Five
Be consistent everywhere else
Models cross-check. If your name, address and description differ across your site, your Google Business Profile and your directory listings, you are a less reliable thing to recommend. Make them identical. It is dull, it takes an afternoon, and it is the cheapest item on this list.
07 / Honestly
What does not work
Hidden text aimed at models, pages generated in bulk to cover every phrase, or paying for an “AI visibility” package that will not say what it does. The systems are trained on what people find useful, and the shortcuts are the same ones that stopped working for search a decade ago.
There is no trick. Be specific, be legible, be consistent.
Send us your site and we will tell you what an assistant can actually read on it.