01 / The brief
Nobody buys resin flooring from a description of resin flooring.
Resinize installs resin floors for interiors, a product bought almost entirely on how the finished surface looks, and almost never on specification.
The company had the photography. What it lacked was a site that treated those images as the sales pitch rather than as decoration around one.
02 / Our approach
Gallery first, everything else in support of it.
Completed projects were made the spine of the site rather than a page inside it. A visitor’s first meaningful action is looking at finished floors, and everything else is arranged to follow that.
The service explanation was cut back to what a buyer actually needs before enquiring. Two weeks was the window, and the way to hit it was to build fewer pages properly.
Days 1—2
Gallery structure
Project portfolio made the primary route through the site.
Days 3—8
Design and build
Layouts built around the finished-work photography.
Days 9—11
Service and enquiry
Service overview, testimonials, contact and map.
Days 12—14
SEO and handover
On-page SEO, responsive pass, CMS walkthrough.
03 / The outcome
Live in two weeks, gallery first.
Ten deliverables inside a fortnight, with the project gallery and on-page SEO live and new installations added by the team themselves.
Great service.
Resinize
